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Should agencies count repeat customers as LSA conversions?

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ago by Marketing Guru (9.2k points)

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ago by Marketing Guru (9.3k points)

 Repeat-customer enquiries can be valuable, but they should be reported separately from new-customer acquisition. The correct classification depends on the campaign's business objective and the customer's history.

Also check : What should an agency do when an LSA campaign generates more leads than a business can handle?

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