Google may use available lead details, interaction history, and other signals to identify repeat customer enquiries, but it does not guarantee that contacts using different phone numbers will be recognised as the same customer. If the phone numbers differ, Google may treat the interactions as separate leads.
Businesses should reconcile repeat enquiries through their CRM using customer names, email addresses, service addresses, job details, and interaction dates. This helps prevent duplicate customer counts and provides a more accurate picture of lead quality and billing.
