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What platforms support server-side tracking?

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by Marketing Guru (8.8k points)

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by Marketing Guru (8.8k points)

Many platforms support server-side tracking, including:

  • Google Analytics 4 (GA4): Allows server-side tagging via Google Tag Manager.
  • Facebook Conversion API (CAPI): Tracks events server-side for better ad performance.
  • Segment: Collects and routes customer data from server-side sources.
  • Shopify: Supports server-side tracking integrations.
  • TikTok Events API: Server-side tracking for TikTok ad performance.

These tools help ensure your data is complete and accurate across various platforms. 

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