The key stages of a sales funnel include:
- Top of Funnel (TOFU): Focused on awareness, reaching new audiences through ads, blogs, and social media.
- Middle of Funnel (MOFU): Builds interest and consideration via email campaigns, webinars, or case studies.
- Bottom of Funnel (BOFU): Drives decisions with offers like free trials, discounts, or product demos.
Each stage targets different goals and requires tailored strategies to guide users through the funnel.
