Server-side tracking manages cookies differently than client-side tracking:
- First-Party Cookies: Server-side tracking allows you to set and manage cookies directly from your domain, improving reliability.
- Reduced Cookie Loss: Unlike client-side cookies, server-set cookies are less likely to be blocked by browsers with strict privacy settings (e.g., Safari’s ITP).
- Custom Cookie Attributes: You can control cookie expiration, scope, and security settings to ensure compliance with regulations.
This approach ensures cookies are more resilient while respecting user privacy.
