A good skip rate depends on the ad type and industry, but generally:
- A skip rate of 50%–60% is considered average for most YouTube skippable ads.
- Rates below 50% indicate high engagement, suggesting your ad captures viewer attention.
- Rates above 70% may signal that your ad isn’t resonating with your target audience.
The key is to focus on retaining as many viewers as possible during the first 5 seconds.
