Google phased out ETAs in June 2022 to focus on Responsive Search Ads (RSAs). Reasons include:
- Automation Trends: RSAs leverage machine learning to optimize ad performance automatically.
- Customization Challenges: Advertisers often struggled to manually craft effective ETAs for every campaign.
- Improved Testing: RSAs can test multiple headlines and descriptions simultaneously, making optimization faster.
While ETAs provided control, RSAs offer greater efficiency and adaptability in today’s dynamic advertising landscape.
