Yes, non-skippable ads can be a big problem for mobile users! Think about it—people on mobile are usually multitasking or quickly watching content during short breaks. When a non-skippable ad pops up, it feels like a roadblock, especially if they’re eager to dive into the video they selected. This frustration often leads to users exiting the app or skipping the content entirely.
Plus, mobile users tend to prefer fast, seamless experiences, and being forced to sit through an ad disrupts that flow. You should consider using skippable ads or creating shorter, engaging ones to keep viewers interested without feeling trapped.
