Twitter Ads offers customizable conversion windows:
Click Conversion Window: Tracks conversions that occur after a user clicks on your ad. Options include:
1 day
7 days
14 days
View Conversion Window: Tracks conversions that occur after a user sees (views) your ad but doesn’t necessarily click on it. Options include:
1 hour
1 day
7 days
These settings help advertisers measure campaign performance more accurately based on user behavior.
