The right conversion window depends on your campaign goals and the typical customer journey:
Short Windows (1-hour or 1-day): Best for time-sensitive offers, impulse purchases, or app installs.
Medium Windows (7-day): Ideal for mid-range decisions like subscriptions or product research.
Long Windows (14-day): Suitable for high-consideration products, such as expensive electronics or B2B services.
Analyze your customer journey and buying behavior to determine the most effective window.
