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What’s the difference between match types in Bing Ads?

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by Marketing Guru (8.6k points)

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by Marketing Guru (7.8k points)

In Bing Ads, match types determine how closely a user’s search query must align with your keyword.

  • Broad Match: Casts the widest net, matching keywords with related searches.
  • Phrase Match: Shows ads for queries containing your exact keyword phrase.
  • Exact Match: Super targeted, only triggers ads for identical search terms.
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