You can integrate Google Analytics with Masthead Ads to track:
- Website Traffic: Measure visitors driven to your site from the ad.
- Conversion Events: Monitor actions like sign-ups, purchases, or downloads.
- Bounce Rate: Assess the quality of the traffic generated.
- Geographic Performance: Identify regions where the ad performs best.
- User Behavior: Analyze time on site and pages viewed post-click.
This integration provides insights to optimize your campaign’s ROI.
