TikTok and LinkedIn offer Server-Side APIs to enhance tracking:
- TikTok Events API: Tracks conversions like purchases or form fills directly from your server. This is critical for bypassing ad blockers and improving campaign attribution.
- LinkedIn Conversion API: Enables server-to-server tracking of key actions like leads, webinar sign-ups, or job applications.
These APIs ensure accurate attribution for ads, even in privacy-focused environments.
