Heatmaps visualize user behavior, helping identify improvement areas:
- Click Maps: Show where users are clicking, revealing popular or ignored elements.
- Scroll Maps: Indicate how far visitors scroll, highlighting content placement issues.
- Movement Maps: Track mouse movements to understand attention focus.
- Insights for CTAs: Ensure CTAs are placed where users naturally interact.
Tools like Hotjar or Crazy Egg provide actionable insights for data-driven LPO.
