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How do I set up server-side tracking for Google Analytics 4 (GA4)?

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by Marketing Guru (8.0k points)

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by Marketing Guru (8.2k points)

To set up server-side tracking for GA4:

  • Create a Server Container in Google Tag Manager (GTM).
  • Deploy on Google Cloud Platform (GCP) using App Engine.
  • Configure DNS with a custom domain (optional).
  • Update Client-Side GTM to send data to the server container.
  • Set Up GA4 Tags in the server container.
  • Test using GTM’s Preview Mode.
  • Publish and Monitor for accuracy and performance.

This enhances data accuracy, bypasses ad blockers, and ensures compliance.

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