Avoid these pitfalls:
- Improper Tag Installation: Verify that the tracking code is correctly placed on your website.
- Not Defining Clear Goals: Ensure tracked actions align with business objectives.
- Ignoring Cross-Device Conversions: Track users who switch between devices before converting.
- Overlooking Data Accuracy: Regularly test tags and review discrepancies in conversion data.
- Relying Solely on Last Click Attribution: Use other models to understand the complete user journey.
A well-maintained setup ensures reliable insights and better decision-making.
