Conversion tracking works by:
- Adding a Tag or Code: Install a tracking code (Global Site Tag or Google Tag) on your website.
- Tracking User Actions: When a user interacts with your ad and completes a defined action (e.g., purchase), the tag records the conversion.
- Syncing Data: Google Ads collects and displays the conversion data in your campaign reports.
For app conversions, it integrates with Firebase or app-specific SDKs, and for offline actions, you can upload conversion data directly to Google Ads.
