Use GA4’s built-in reports and explorations:
Monetization Reports:
Go to Reports > Monetization > E-commerce Purchases.
View key metrics like revenue, product performance, and transaction volume.
Custom Explorations:
Use Free Form or Path Exploration to analyze user journeys.
Segment by user behavior (e.g., users who viewed a product but didn’t purchase).
Attribution Reports:
Analyze conversion paths and assign credit to touchpoints using Model Comparison.
Regular monitoring ensures your campaigns and site are performing effectively.
